Purell Campaign

For this project we took on Purell® and created ads that spoke to its current target audience. We conducted primary and secondary research to find out when and why people use the popular hand-sanitizing product. After an in-depth analysis of our research, we decided to play on the fears of our audience and create ads that informed consumers of the harmful bacteria that can be found on the most harmless things. We created the tagline The more you know the more you Purell® Below are the three print ads that we created as well as our research, creative brief, and strategy statement.

(Class: Advertising, Art Direction and Copy Writing Spring 2010)

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