Flip Video Campaign

For this project my teammate Krystina Puleo and I were asked to take the dying FLIP video camera and try to make it relevant once again in a very competitive market. We conducted primary and secondary research to formulate an idea as to how we were going to position the product to help successfully reach our goal. We decided that people who use portable cameras such as FLIP use it to capture spontaneous, in-the-moment videos and share it with their friends or maybe even the world. We came up with the tagline “Go Viral” by focusing on a product feature: its easiness to share. Below are three print ads that we created as well as our research, creative brief, and strategy statement.

(Class: Advertising, Art Direction and Copy Writing Spring 2010)

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