Edutopia Press Release

In my public relations lab capstone course, we were assigned real-life clients that were in desperate need of PR help. My team and I were assigned to Project Look Sharp: a media literacy education initiative created in Ithaca College. With all the media constantly overwhelming our youth, the folks at Project Look Sharp wanted to provide teachers with tools they could use to properly educate their students on how to sift through all the material. With lesson plans already created, it was up to us to try and get the word out about this amazing program. I reached out to Edutopia: a popular NPR show that specifically focused on educational advancements within the classroom. Below is the press release that I drafted and was sent for client review.

(Class: PR LAB Fall 2011)

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