Nike Golf: No Cup is Safe

Nike golf is back at it again with their latest ad “No Cup is Safe.” The humorous ad features legend Tiger Woods taking on golf’s newest emerging star Rory Mcilory. The two try to one up each other by showing which of them can be most accurate. Tiger gets the best of Mcilory in the end by secretly hitting a golf ball into his opponents drinking glass.  The Commercial is reminiscent of the 1993 Macdonald’s commercial “The Showdown” which featured Larry Bird and Michael Jordan.


“No Cup is Safe” is a great way for Nike to introduce its newest athlete Mcilory, into the spotlight. Mcilory is put up against Tiger, who has been face of the Nike Golf brand for the past 15 years. The ad reveals that the brand is transitioning into a new era. Mcilory will be the new face of Nike Golf someday, but until then Tiger still remains king.


W+K has put together a fun, lighthearted ad featuring two of Golf’s biggest stars.  One can’t help but smile while watching this commercial. This is a fantastic piece of work by the folks at W+K.

Dikembe Mutombo 4 1/2 Weeks to Save The World (Old Spice)

Old Spice and the folks at W+K continue to impress with their latest edition to their already fantastic line humorous Ads. Using sports figures to help drive home their point of emphasis “Believe In Your Smell” Old Spice taps all time great, NBA center, Dikembe Mutombo and uses him as the face of their new web based video game.

This is a perfect example of how a brand should reach out to their target demographic. W+K, through research and creativity, have created a fun, interesting and funny way to engage their audience and get them to interact with the brand in a way that has never been done before. Using Dikembe Mutombo, Old Spice has created a game that fans of all ages can enjoy, it may even persuade them to purchase a sick of Old Spice in the process.

You can play the game here —> Old Spice Saves the World