Brut Campaign

For this project we were asked to take the struggling Brut® fragrance and rebrand it to help increase sales. My team and I decided that we needed a new target market, one that is younger but also sophisticated at the same time. To properly reach our new demographic we decided to take advantage of the new 007 movie Skyfall and have James Bond be the face of the new Brut®

(Class: Sales and Sales Promotion Fall 2011)

Download (PDF, Unknown)