Dikembe Mutombo 4 1/2 Weeks to Save The World (Old Spice)

Old Spice and the folks at W+K continue to impress with their latest edition to their already fantastic line humorous Ads. Using sports figures to help drive home their point of emphasis “Believe In Your Smell” Old Spice taps all time great, NBA center, Dikembe Mutombo and uses him as the face of their new web based video game.

This is a perfect example of how a brand should reach out to their target demographic. W+K, through research and creativity, have created a fun, interesting and funny way to engage their audience and get them to interact with the brand in a way that has never been done before. Using Dikembe Mutombo, Old Spice has created a game that fans of all ages can enjoy, it may even persuade them to purchase a sick of Old Spice in the process.

You can play the game here —> Old Spice Saves the World